A brand refresh where the excellence is in all the details.
Landmark Construction needed a refreshed brand that represented who they were and the great remodeling work that they do. For them, the excellence is in the details from the way they care for their customers and bring their dreams to life. We wanted to create a renewed brand that brought their vision to life.
THE MARK
A refined and updated Landmark logo was created to enhance the overall brand. The refined “L” highlights the building blocks and precision involved in the entire building process. This new logomark was designed to be precise and geometrically simple, with a pillar to show strength and represent a structure as well as an arrow pointing to the ground with the idea of new construction and a new foundation. At its core, the two shapes represent the “L” for Landmark. Simple black and white tones bring both a modern and timeless feel to the new mark.
TYPOGRAPHY
A mixture of modern and classic typography has been introduced. The new sans serif typography helps show the refined, modern look accompanied by an italicized serif typography to embrace class and elegance.
ENHNANCED CUSTOMER EXPERIENCE
Building a website is more than just content, it’s creating an experience of engagement with your services. We helped Landmark integrate messaging, and imagery, and created two customer experience flows, a 3-step pre-proposal and a full project pathway to help customers understand every step of the process.
BRINGING IT ALL TOGETHER
From a new customer booklet to business cards, to vehicle graphics… A whole new cohesive brand with excellence in every detail. Make your home a Landmark.
