A rebrand and recommitment to marriage. New ministry look, updated strategy.
We partnered with the Grace Marriage team to completely reimagine the brand as their mission was to help churches and couples, reimagine marriage. A new brand strategy along with a totally new look and feel to enhance connections with couples around the globe building biblical and Godly marriages.
From a whole new logo and brand to new engagement pathways, everything was “reimagined” to build a cohesive strategy around their mission and vision.
Helping churches reimagine marriage ministry.
New Vision Booklet
A whole new way to share the vision in print with churches and ministries in a tangible way.
We wanted to create new characters and bring some Grace Marriage couples to life through the animated scenes.
(Look for the hidden “g” logo in each scene.)
New Engagement Path
We created a custom engagement path with the “Drift Quiz” to help couples get a glance at the “drift” in their marriage, as high or low. This helps build a foundation for the next steps and to lean into Grace Marriage resources.
Take the quiz at DriftQuiz.com
Enhanced Website & Onboarding
A brand new website embraces the new logomark, branding, colors, and animated Lottie (SVG) elements to bring the Grace Marriage characters to life. We animated the onboarding path of Assess, Engage, and Grow throughout.
New Journal Experience.
We helped Grace Marriage create a unified resource to coincide with their 7-year ministry pathway, with a journal for each year. We wanted couples to have more than a workbook, but an interactive Journal with connections to online tools and activities.